Selling on IGTV: 4 New Ways to Grow Your Business

When IGTV was launched, it seemed that the service was going to become a “vertical YouTube”. As time has passed, we can definitely say that IGTV has nothing in common with the video publishing giant, but it has become a pretty cool complement to Instagram, which can also be used for marketing purposes. In this article, you’ll learn how IGTV can help you grow your business. 

Show Your Existing Content to a New Audience

IGTV provides you with a great opportunity to reuse videos you’ve already created for other platforms and give them a new life. If you have some short tutorials on how to use your products or other engaging, entertaining content, post them to IGTV.

Videos you’ve made for other platforms are most likely horizontal, so use frames to optimize them for the vertical format. Add a caption that will function as the video’s title. This will ensure that users who come across it on the recommendations page will immediately understand what the video is about. 

Another option is to rotate the video so that the viewer will have to hold their phone horizontally. But that will make it difficult for people to leave comments. And the fewer people engage with your content, the lower the chances are that it will appear as a recommendation for a new audience.  

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Explain How to Use Your Product

The great thing about Instagram, in general, is that you don’t need to put much work into creating content for it. That applies to IGTV, too. It takes only about 10 minutes to make a quick explainer video, a tutorial, or an unboxing – the types of videos that always get a lot of views. And you don’t need any special equipment. A smartphone and, probably, a mic will be enough. 

Make a short vertical video on how to use your product, taking your cue from frequently asked questions from your users. People don’t understand how to install what you’re selling? Show the installation process step by step! Are there any tricks to using your app that users don’t know about? That’s even easier – just make a screen capture video and add a voiceover if needed!

Get Closer to Your Customers

Make sure there’s also some exclusive content on your IGTV. And here your videos can be less formal than, say, the ones you make for YouTube. That’s because Instagram still has that vibe of show-me-your-everyday-life type of platform.

For IGTV, you can easily create a cool behind-the-scenes video or an office tour. Once again, you don’t need much. Just a phone with a decent camera, a little enthusiasm, and a sense of humor – you’ll have an engaging video in no time. 

Try filming quick interviews with different employees at your company. In preparation, you might first post a Story with the “ask me a question” tool so that your followers themselves will tell you what they would like to know. All you’ll need to do after is pick the most interesting questions and refer them to the right person. Show your audience that you care about them and are ready to communicate, and you’ll have more loyal customers who’ll keep buying from you.

Give Your Followers Their 15 Minutes of Fame

Another way to encourage loyalty from your Instagram followers is to post content made by them. For example, you can feature success stories about your real customers. If you come across any posts or Stories mentioning your brand, contact the author and ask if they can tell you more about how your product has made their life better. You can either ask them to record a short review or just use their existing posts, if they don’t mind, to create a compilation.  

Have you ever seen a more convincing advertisement than a real success story? Exactly.