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In front of today’s personalization possibilities, static emails or generic ads feel outdated and fail to spark interest in an oversaturated digital space. The only way to break through the noise is by embracing personalization and using it to connect with your target audience.
Personalized videos are one way to do so and stand out from the crowd. They grab attention by incorporating names, preferences, or past interactions to make messaging feel relevant and unique.
This personal touch builds a stronger emotional connection, boosts engagement rates, and makes your marketing stand out in today’s crowded digital landscape. So, whether you’re trying to increase click-through rates, boost conversions, or simply strengthen customer relationships — personalized video might be your best tool yet.
Curious about how this strategy fits into your next campaign? Let’s explore what makes personalized video a must-have tool in modern marketing strategies today.
In simple terms, personalized video content is customized to match each viewer’s unique preferences, behaviors, and traits.
But how do you do this?
Video personalization works by using your data (from analytics platforms, CRMs, social media, and other locations) to craft content that connects with each viewer on a personal level. The data is used to understand customer behavior and preferences.
Once processed and organized, the data is introduced into a personalized video program that marketers can use to customize various elements within the video.
You can personalize the text that appears in titles or captions (for instance, “Hi [Name], welcome!”), audio (such as background music and voiceovers), images, and even video footage and scenes.
For instance, if the viewer is an outdoor enthusiast, the background music may be more upbeat, and the images and video snippets will be from nature. On the other hand, if the user is an elderly person who enjoys knitting, they’ll hear a calm tune in the background and enjoy images of cute and relaxing things.
One great example of personalized videos comes from Spotify, with the Spotify Wrapped videos. The Spotify Wrapped looks different for each user because it uses each person’s favorite genres, artists, and music.
Video content, in general, is very well received by the public. According to an eMarketer report, Americans spend almost 4 hours per day watching videos online.
This is a huge amount of time your target audience is spending consuming video content, so it’s an amazing opportunity for video marketing.
However, personalized videos don’t have the same impact across all industries. Some industries get better results out of it than others.
For instance:
Now, this doesn’t mean you can’t use personalized videos if you’re in the fitness industry or the energy industry. Just make sure to find the right angle to get the most out of your efforts.
Personalized videos are versatile and can benefit businesses of all sizes across industries. With advancements in AI and video creation tools, even small businesses can create tailored content that resonates with their audience.
From boosting customer engagement to enhancing conversions, these videos are adaptable for various campaigns — whether it’s email marketing, social media outreach, or customer support.
Let’s take a look at some examples of personalized videos used in real marketing campaigns. After all, you learn the best by seeing, right?
Ubisoft created a groundbreaking campaign featuring personalized videos for nearly 5 million gamers across 11 languages.
Each video showcased individual gaming histories, drawing from data across more than 30 games. Gamers could see their stats displayed on dynamic game scenes, which made them extra motivated to share on social media.
The engagement was so great that Ubisoft extended the campaign by generating shareable infographics based on video stills. This highlights how personalized gaming content can resonate deeply with players worldwide.
To promote the “Paddington 2” DVD release, marketers created an adorable personalized video featuring Paddington himself writing users’ names in marmalade before wiping it away.
Fans who had opted into reminders about the movie’s release were sent these playful clips, sparking excitement and anticipation around the film. This charming approach successfully connected emotionally with viewers by turning simple reminders into delightful experiences tailored to each fan.
Adidas went above and beyond for Boston Marathon participants by creating over 30,000 individualized videos that included race footage combined with unique runner data like time splits and pace metrics.
Impressively delivered within hours of completing the race, these custom creations reached runners when emotions were high post-race celebration!
The outcome was remarkable: a whopping 95% completion rate on all videos and increased sales through email campaigns containing these clips. This campaign is a brilliant example of how brands should connect with consumers to boost loyalty and engagement.
By now, you’re probably teeming with excitement and ready to make your first personalized video.
If so, you’ll need a specialized platform to help you put all the pieces together and a reliable collection of educational and practical resources. Browse through our tips and enjoy learning about how to boost your marketing campaigns by creating a new form of video content!
Personalized videos are transforming marketing by creating meaningful, tailored connections with audiences. As technology advances and customer expectations rise, this approach proves its value by boosting engagement, building trust, and delivering results.
Personalization isn’t just a trend; it’s the future of marketing.
