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26 min
Today, social media is the lifeblood of every marketer. Quite simply, these platforms put leads at our fingertips. This is because it has a vast audience of 4.62 billion active users and is super cost-effective. Hence, having a great social media marketing strategy is important. However, the best social media tools can take your online marketing game to a whole new level.
Creating awesome content is not the only thing essential for online success these days. You have to invest in the correct social media marketing tools as well. With the help of these tools, you will be able to promote your unique social media posts in a much better way.
To help you with that, we have compiled some of the best social media marketing tools and everything you need to know about them. Now, let’s start right away!
As you know, social media has become one of the most influential marketing mediums these days. We cannot deny the power, social media holds in today’s era. You can reach a huge number of people, and it is more affordable than any other marketing medium. 59% of the world’s population uses social media daily.
It would be a big loss for marketers to miss this opportunity. Since social media marketing offers an easy way to reach a wide audience.
Convenient, right?
Some other awesome benefits of social media marketing include the following:
Businesses use social media marketing for the reasons listed above. This is where social media marketing tools come into play. You will have a more hassle-free, less time-consuming social media marketing campaign. Thanks to these tools. Let’s explore some of the best social media marketing tools and their advantages.
Video content is one of the topmost liked content portrayals these days. A massive example of that is the success of YouTube videos, TikTok, and Instagram Reels. So, creating excellent video marketing content is essential for social media success. To help you create unique social media video content, Movavi is here!
Movavi Video Editor is an elite, all-in-one video maker which is perfect for individuals and teams. It is easy-to-use and valuable software. It will inspire your creativity and help you produce high-quality video content. You can easily turn your workspace into a creative studio with this tool.
With Movavi Video Editor, you can turn raw footage into a well-put-together and unique video. Create eye-catching social media video ads as well and save them in any convenient format.
Windows 7/8/10/11
Mac OS X 10.13 and higher.
G2 ratings: 4.8/5
Starting price: Free Version is available. A Movavi business license offers more awesome features, which costs $199.95 for a lifetime plan. It comes with a 30-day money-back guarantee.
Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you reach your goals from a single platform.
Woorise helps you to generate leads, grow your subscribers list and social media following, engage your audience and drive traffic to your website.
Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.
Woorise also integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more allowing you to automatically send your new leads to the tools you already use.
G2 Rating: 4.7/5
Starting Price: Woorise offers a 14-day free trial and also a free forever plan with limited features. Premium plans starting at $29/month.
With Socialbu, take your social media marketing and management to the next level. You can schedule posts for Instagram, Facebook, Twitter, and LinkedIn. The cool social inbox feature allows you to see all your inboxes in one place. It allows you to see and engage with all your social conversations from one place. It also has an AI-powered content generator that helps you create unique social media posts.
The social media monitoring feature helps you keep track of all social conversations. Many marketers love it as it saves their time and hassle. Because it lets them manage their social media marketing activities. You will also gain more exposure and followers by using it. This will help you build a strong online reputation.
Desirable, isn’t it? SocialBu is an excellent choice to handle your social media marketing like a pro and generate incredible results.
G2 ratings: 4.4/5
Starting price: $8/month
Hopper HQ is a refreshingly simple social media management tool, particularly suited for small businesses and agencies seeking to maintain a consistent and distinctive presence across popular social media platforms.
This versatile tool allows users to plan, create, and schedule their content on channels such as Instagram, Facebook, LinkedIn, X, Pinterest, TikTok, and YouTube Shorts.
With a cost-effective pricing plan starting at just $16 a month, Hopper HQ centralizes your social media strategy while offering essential automation, freeing up time for other important business tasks.
Discover the simplicity of streamlined social media management with Hopper HQ and elevate your social media game to new heights.
G2 ratings: 4.4/5
Starting price: $16/month
Mention is another valuable social media marketing tool. It enables small businesses, brands, and agencies to track the web. It also allows you to listen to conversations about your brand. You can use this tool to track important conversations taking place online. You can see who is mentioning your business, a particular topic of interest, and so much more.
This software can reveal trends. With mention, a brand can connect with its audience and manage social media. The supported platforms of this tool are Facebook, Twitter, Instagram, and YouTube. Mention is a convenient way to track social media.
G2 ratings: 4.7/5
Starting price: $29/month
Simplified is your go-to solution for elevating social media marketing and management. With its AI-powered features, you can effortlessly create and schedule content across various platforms. Whether you’re drafting posts, managing client reviews, or analyzing performance, Simplified has you covered.
Simplified makes social media management a breeze, helping you save time and boost your online presence. Its robust features are designed to meet the needs of solo marketers and teams alike. By using Simplified, you’ll streamline your workflows, enhance your content, and grow your audience. Give it a shot today and elevate your social media strategy!
G2 Ratings: 4.6/5
Starting Price: $18/month
Social Champ is an all-in-one social media management and automation tool with platform support for all prominent social media networks. With Social Champ, you can create, edit, design, publish, and schedule your social media posts across all networks at once. The tool’s vibrant content dashboard is super easy to navigate and has all features integrated into it.
Social Champ also has an excellent content calendar to plan and execute strategies in a grid view.
The tool also allows you to track the performance of the posts once they are published on social media platforms. With its analytics feature, you can monitor how your content has been performing among social media channels.
G2 Ratings: 4.4/5
Starting Price: Social Champ offers an absolutely free plan where nothing is locked, and you can use all the features without paying a single dollar. However, the monthly pricing plan starts from $29.
Sprout Social is an all-in-one social media marketing and management tool. They designed it for multiple-person teams focusing on engagement, publishing, and analytics. This tool is a simple yet efficient tool. It saves your time and makes managing social media accounts easy. You can overcome publishing obstacles and automate time-consuming tasks with Sprout.
You can organize posts across profiles, networks, and campaigns too. Likewise, you can do this by using its visual calendar to support long-term plans. And all these are reasons it is one of the best social media marketing tools.
G2 ratings: 4.3/5
Starting price: $89/month
AdEspresso is one of the most convenient tools for Facebook Ads Management. This makes the tool helpful in media marketing. The easy-to-use interface facilitates creating successful campaigns as well.
It will also split test your campaigns’ creatives, demographics, and other aspects. So you don’t have to spend hours doing monotonous work yourself.
G2 ratings: 3.3/5
Starting price: $49/month
MavSocial is also a super-awesome social media management tool. It is great for all your social media needs. You can schedule and automate your social media posts. With the help of an efficient campaign calendar. With MavSocial’s useful single inbox, you can save a lot of your valuable time.
You can view all comments and replies on one dashboard. Also, you can use this tool’s keyword tracking feature to understand trends. This way, you’ll be able to identify and engage with specific topics of your choice.
It offers brands and agencies an affordable, unified solution. That allows them to manage their social accounts from start to finish with no hassle at any point. You can also build reports that can deliver actionable data. It is an award-winning and integrated social media marketing tool.
G2 ratings: 4.7/5
Starting price: $19/month
Social Oomph has been serving many users since 2008. It is one of the best social media tools for scheduling. You can schedule and manage your social media posts with this tool. It offers both paid and free plans. But you can cancel the purchased plan anytime you like. It offers fantastic customer support 24/7.
G2 ratings: 3.9/5
Starting price: $15/month. A free plan is available.
Post Planner is an affordable and trusted social media scheduler. This tool helps you engage your audience. You can use this tool to plan and find proven social media content to increase engagement. It is helpful for social media and content teams. You can group social feeds into collections.
G2 ratings: 3.7/5
Starting price: $9/month (For small businesses)
Planoly is an easy, powerful, and well-designed scheduling tool. As it distributes your social media files into “scheduled,” “unscheduled,” and “drafts.” Additionally, Planoly is an official partner of Instagram and Pinterest. You will never have to worry about getting your account suspended.
With the free version of Planoly, you can schedule 30 media files. This tool is very convenient because it is available on the web and mobile. It allows you to analyze the performance of your content and check follower data. It also lets you track your social media post engagements and much more.
G2 ratings: 4.6/5
Starting price: $9/month. The free version is also available
SmarterQueue is a smart, professional, and efficient social media scheduling and marketing tool. It saves time and money and increases engagement and traffic. This tool offers powerful analytics and allows you to retrieve your time.
Schedule your social media posts and import content from CSV and RSS. This tool lets you say goodbye to manual scheduling. The intelligent automation of SmarterQueue uses queues and queue posting plans. SmarterQueue is the only tool with which you can preview twitter cards. This makes it one of the best social media marketing tools.
G2 ratings: 4.6/5
Starting price: $15.99/month. 14-day free trial
Clipchamp is easy to use and free online video editor. It comes in handy for small businesses for their social media marketing. You also don’t need special technical video editing knowledge to use this tool.
Marketers, small business owners, and creators can edit videos on the go. It allows you to trim & resize video, add captions, combine clips, and adjust speed. You can also create a picture-in-picture effect, make an AI voice-over, import GIFs, record your screen, and more—for free.
G2 ratings: 4.6/5
Starting price: $9/month
Zapier is an automation tool. It moves data between your web apps so that you can focus on your most important work. It saves you time and hassle in the long run. With this easy-to-use tool, you can automate tasks between two or more apps without coding.
Connecting Facebook, Twitter, and Instagram to Zapier simplifies social marketing. Publish to every social network with one click.
G2 ratings: 4.7/5
Starting price: $19/month
Tailwind is one of the most popular social media management tools. It is an excellent fit for Instagram and Pinterest marketing and advertising campaigns. With this tool, you can analyze discussions, plan posts, and manage them. Bloggers and content creators will love it. Additionally, it comes with a drag-and-drop calendar to make scheduling content easy.
Tailwind has over 1,000,000+ members, making it a valuable tool. It also gives suggestions to improve your Instagram and Pinterest marketing strategies.
G2 ratings: 4.4/5
Starting price: $19.99/month
Socialbakers is a well-known unified social media marketing platform. Many small, as well as huge businesses, love it. Discover your marketing personas and the type of content they like with this tool. This way, you’ll know exactly where to spend your marketing budget for awesome results.
With this tool, you can also create a successful content strategy. Socialbakers makes influencer marketing and aligning its process a breeze.
G2 ratings: 4.2/5
Starting price: $240/month (10 profiles)
SocialBee is another great tool for small businesses, service providers, and entrepreneurs. You can plan your social media posts and organize them in a content calendar. Automate your social media posting with Socialbee so you can focus on what matters.
G2 ratings: 3.9/5
Starting price: $19/month
Agorapulse is also a one-of-a-kind social media marketing tool. Its unified inbox allows easy management of incoming messages. Besides, it lets users plan out content with absolute ease. A PDF report delivers insightful analytics. It provides insight into what works well, and the changes needed for content.
31,000+ social media managers use this tool in their daily marketing activities. Thus, you can rely on its efficiency.
G2 ratings: 4.5/5
Starting price: $99/month
Sendible is a social media marketing tool that allows users to engage with the audience. Online marketing is an easy task with this excellent tool. This tool gives you the ability to track and watch ROI for every campaign you run.
With Sendible, it’s effortless for teams to plan and schedule content in one place. So, there are no miscommunications about the content shared, making it a valuable tool.
G2 ratings: 4.5/5
Starting price: $29/month
Buffer is a great social media marketing tool. Scheduling becomes easier with it as you can connect to all social media accounts. It also makes it easier to create posts, as well as analyze post-performance.
Buffer supports all major social media platforms. These platforms include Instagram, Facebook, Twitter, Pinterest, and LinkedIn.
It also provides options for engagement, analytics, publishing, and monitoring. It offers fast and intuitive outcomes. Social media posting has become so much easier with this specific tool. Buffer also offers a free trial, and you’re able to add 25 team members and collaborate.
G2 ratings: 4.5/5
Starting price: $6/month
Biteable is an affordable marketing tool that helps you create professional videos. This tool is for making videos, whether advertisements or social media videos. You can start even without any prior knowledge of video editing.
You can create fun, engaging, and useful videos with it and engage your followers in a whole new way. This tool supports Twitter, Facebook, Instagram, and YouTube.
G2 ratings: 4.3/5
Starting price: $19/month
SocialPilot is a unique, comprehensive, and cost-effective social media marketing and scheduling tool. It is great for professionals, bloggers, digital marketing agencies, and individual users.
Setting up an account is simple. Multi-client agencies can use it well. Free and paid plans are available.
G2 ratings: 4.5/5
Starting price: $30/month
Buzzsumo, founded in 2013, is popular with marketers. Because this is one of the best content marketing platforms you can use today. Buzzsumo’s data analytics allow users to collect data with little effort. You don’t have to go through a lot of data.
Buzzsumo can help you find out what your content is doing and who is sharing it. This feature allows you to compete with your competitors. The tool builds backlinks and helps find influencers and build relationships.
G2 ratings: 4.5/5
Starting price: $99/month
Sprinklr is a four-in-one social media marketing platform. You can use it for engagement, customer care, social advertising, and advocacy on social media. It can also help you track your competitors.
It helps you leverage the most sophisticated AI engine in the field, to attract more sales than ever.
G2 ratings: 4/5
Starting price: $29/month
eClincher is one of the best management tools. The features include advanced publishing, auto-posting, content curation, analytics, and recycled content. Schedule your posts across several social networks.
Using this, you can plan, schedule, and create your connection. This tool helps businesses grow their audiences on many social networks.
G2 ratings: 4.7/5
Starting price: $59/month
Crowdfire is a powerful social media management tool that is easy to use. People and businesses from around the world use it. It assists in increasing social media engagement and growth. With it, you can schedule good, fresh content for your social media platforms.
Managing your social media accounts is very easy with Crowdfire. The tool offers free and paid plans.
G2 ratings: 4.2/5
Starting price: $9.99/month. A free plan is available.
CoSchedule is a social media management tool. This tool offers a comprehensive “top content report.” The report tracks your social media engagement and shares.
It serves more than 45,000 marketers worldwide. CoSchedule allows you to manage tasks, events, and social media posts along with your team.
G2 ratings: 4.4/5
Starting price: $29/month. A free plan is also available
WP Social Ninja is the all-in-one social media plugin for WordPress websites. It’s a powerful tool that helps to embed social media feeds, reviews, and chat widgets. It offers 4+ social feeds, 9+ social reviews, and 15+ chat widgets. Embedding social feeds and reviews are excellent ways to encourage customer interaction with brands. Moreover, visitors can chat with the respective authority via Messenger, WhatsApp, Telegram, and other popular messaging platforms.
The fascinating thing is that you can integrate the most popular social media sites from WP Social Ninja. Imagine you own a YouTube channel and a WordPress website. Your site visitors can’t interact with your videos, and your channel’s subscribers don’t know about your website. How about merging them into one single platform in a more customized and diversified way? With WP Social Ninja, you have countless opportunities to boost and market your Youtube platform.
Let’s have a look at what amazing key features and platforms they could offer.
G2 Ratings: 5/5
Starting price:
WP Social Ninja has a free version which you can download from the WordPress repository. It’s also affordable for anyone who is looking for a cost-effective option. The price starts from $79/year.
Knowing what’s going on in the market will enable you to make informed decisions, your target audience’s preferences, what’s trending, and your competitors’ moves.
Thus, to sum it up, social media plays a crucial role in promoting any brand. Play your cards right, choose the right social media marketing tools, and you can be a master at it.
With the best social media marketing tools, you can dig deeper into your campaigns, identify strengths and weaknesses, and streamline your process without too much sweat!
